A major downside to our favourite drink is that most coffee grounds are used only once and then succumb to landfill. Decomposing coffee grounds in bulk quantities give off harmful Methane gas, which is around x34 more potent than Carbon Dioxide as a greenhouse gas. Methane gas is thus a primary cause of global warming.
With an ever-increasing coffee-drinking culture, this problem is only set to worsen. Most coffee establishments also have to pay high commercial waste rates to remove their abundant, wet and heavy coffee grounds.
So, what if these waste grounds could avoid a trip to landfill and then a wonderful new and meaningful purpose found for them to benefit our wellbeing and our communities?
This was the starting point of GFG. Founded in 2020, during lockdown, by retired medic come beauty entrepreneur, Dr Rosie Oretti. The principle aim of the company is to change what we consider to be waste.
Drawing upon her years of experience Rosie has harnessed ‘three angles of good’ to form GFG and has curated a gorgeous collection of personal care and lifestyle products. All embrace the beneficial powers of reused coffee grounds and their powerhouse extracts.

Grounds for Good believe that every person has a right to a place they can call home.

  • GFG will trade as a social enterprise and profits will go to The Wallich; a National charity supporting homeless individuals across Wales and their rehabilitation back into employment.
  • GFG will provide a number of placements for individuals, equipping them with useful practical and business skills in readiness for their return to the workplace. It will also enable them to give back directly to the charity that supported their own recovery.
  • GFG will launch this Autumn and all products will be vegan, cruelty free and made from a variety of 100% natural ingredients, mainly sourced from Welsh suppliers. All products will be developed and hand made in Wales.


The Wallich exists to fulfil three core aims; to get people off the streets, keep people off the streets and create opportunities for them to re-engage with their communities after experiencing homelessness.

Our partnership with Grounds for Good will support all three of these aims, and will translate into literal opportunities for the people we support. We’re really looking forward to seeing the placements for the people we work with come to fruition and the partnership going from strength to strength.

Our values are strongly aligned with Grounds for Good. At The Wallich we are family, we believe in community and authenticity. Grounds for Good’s business model is good for us, good for the environment and good for the community. Rossana and Amy’s passion and commitment to making the world a better place shines through in everything they do.

The Wallich provided support to more than 9,000 people last year, but we can’t do it alone. We believe in a Wales where people stand together to create hope, support and solutions to end homelessness. We need everyone to play their part, from government, to individuals, to businesses. We thank Rossana and Amy for using their skills and resources to do their bit.

Dr Lindsay Cordery-Bruce, CEO, The Wallich